Rose Brand is your
partner in production

Please note that our NJ warehouse will be closed on 6/19. Orders that would have shipped from NJ on that day will instead ship on the following day. Please call 800-223-1624 if you need further information. Thank you.  


For decades, Rose Brand has played a leading role in making our customers’ productions look their very best. The portfolio below is organized into six sections, each with numerous projects from which you can view photography and a brief description. Choose the section of interest from the links below:
Theatrical Curtains
Theatrical Scenic Treatments
Event Fabrics In Use
Projection Surfaces
Digital Printing On Seamless Fabrics Up To 160'x16'
Cool Projects That Don't Fit Into The Above Categories

Golden Theatre Restoration

Custom Sewn Damask Pattern and Prestige Velour Curtains were used for the restoration of the historic Golden Theatre.

Built in 1927, The Shubert Organization’s Golden Theatre has been home to a long list of outstanding productions, from Goodbye Again (1932) with Jimmy Stewart to 2013 Tony Award-winning Best Play "Vanya and Sonya and Masha and Spike."

For the 2013 restoration, Architect Francesca Russo describes how she recaptures the beauty of the original structure, “First we review historical documents including drawings, photographs and periodicals; then we have a paint analysis completed to determine the original palette. With this information, we recreate the essence of the original design, often utilizing contemporary products that mimic the original materials. We work with fabricators that are knowledgeable about the past as well as being aware of contemporary theatre crafts requirements.”

Working closely with Ms. Russo, Rose Brand provided the soft goods for the restoration, including the main stage curtain, valance, trim, house curtains and railing fascias.

Products: Custom Pattern Damask, Prestige Velour, Custom Fringe, Tassels and Trim
Restoration Architect: Francesca Russo
Scenic Treatment: Hudson Scenic
Courtesy of the Shubert Archive
Photo: T. Whitney Cox

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