Rose Brand is your
partner in production

Please note that our NJ warehouse will be closed on 6/19. Orders that would have shipped from NJ on that day will instead ship on the following day. Please call 800-223-1624 if you need further information. Thank you.  


For decades, Rose Brand has played a leading role in making our customers’ productions look their very best. The portfolio below is organized into six sections, each with numerous projects from which you can view photography and a brief description. Choose the section of interest from the links below:
Theatrical Curtains
Theatrical Scenic Treatments
Event Fabrics In Use
Projection Surfaces
Digital Printing On Seamless Fabrics Up To 160'x16'
Cool Projects That Don't Fit Into The Above Categories

The Beacon Theatre

Rose Brand was part of the team working on the extensive renovation of the iconic Beacon Theatre in New York.

The iconic Beacon Theatre in New York recently re-opened after a comprehensive $15 million, seven month restoration. Working with the team at MSG Entertainment, Beyer, Binder & Belle Architects and Lehr Construction, Rose Brand managed all aspects of the soft goods for the project. Over the course of a year, Rose Brand worked with the architects and owners from the design phase through the installation of hardware, curtain track and curtains. Rigging components for all the new line sets in the house were also provided by Rose Brand. The custom creations that replaced the historic originals were sewn at Rose Brand's shop and included the House Swags, Rotunda Drape, Main Drape, Grand Valance, Tormentors, dressing room curtains, artist green room curtains, chandelier chain covers, spear covers and last but not least, fire hose decorative covers.

Known for its flawless acoustics, the Beacon Theatre was designed by Chicago architect Walter Ahlschlager in the Art Deco Style. It opened in 1929 as a venue for vaudeville acts, musical productions, drama, opera and movies. Designated a National Historic Landmark in 1979, the renovated theatre is once again the bejeweled "older sister" to Radio City Music Hall. The Beacon Theatre joined MSG Entertainment's family of world class venues in November of 2006.

Owner: Madison Square Garden Entertainment
Architects and Planners: Beyer, Binder & Belle
General Contractor: Lehr Construction