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Rose Brand News & Information Feature Story


Rose Brand Inc. Introduces The Stretcher Frame System

Wednesday, March 30, 2016

With the release of the 2016 Rose Brand Catalogs, the company released many new products that are expected to make designers’ lives easier this year. One of the popular new items includes The Stretcher Frame System.

The Stretcher Frame System is designed to fix the extreme hourglassing and puckering often encountered with scrims, bobbinettes, vinyl, projection screens, and muslin backdrops. Hourglassing naturally occurs when fabrics stretch vertically causing the sides to pull in, and in some cases, puckering occurs.

The idea to create a new product specifically for this issue came as a result of customer requests. Rose Brand Technical Director, Mark O’Brien, says “We frequently had customers asking for a solution to hourglassing that didn’t interfere with design aesthetic.”

Key features of the frame include fast and easy attachment to batten, adaptability to different sized backdrops, and sleeved bottom pipe for smooth pockets. Each Stretcher Frame System is built by Rose Brand in-house. The company has been expanding its extensive offering of custom services over the past three years. Rose Brand is determined to continue being the ultimate resource and production partner for their customers.

Customers can find Complete Kit Pricing for this product on the Rose Brand website at http://bit.ly/stretcherframe. Those interested in stretcher frame development, pricing, or general questions about the product should contact Rose Brand Sales at 800-223-1624 or email customerservice@rosebrand.com.