January 29th, 2015 | 2 min read
Creating & Installing Masking Panels for the Walmart AMP Outdoor Venue
Rose Brand stepped up to design, fabricate, and install Textilene mesh side masking on the stage
![]()
June 7, 2014 marked the official grand opening of the Walmart AMP in Rogers, Ark. (formerly known as the Arkansas Music Pavilion) with a Walmart event in the morning and country music star and NBC’s “The Voice” coach Blake Shelton in the evening. This outdoor concert venue had some unique challenges for rigging and soft goods. Rose Brand stepped up to the challenge by teaming with McLaren Engineering to design, fabricate, and install Textilene mesh side masking on the stage. Rose Brand also supplied truss, chain hoists, rigging and a split upstage blackout, in addition to installing two 24' high x 13'-6" wide, 5,000 pound LED display tile walls in the wings.
With masking measuring 30' high and 40' wide on each side plus engineered wind load, additional structural steel was required to support the Textilene panels and heavy duty tracks. Triple E Unibeam was employed to travel the 10 custom Textilene panels. Custom braking carriers ensured the panels stay in place once positioned.

With one week of notice to install the video walls, a temporary installation plan was engineered to rig the display frames for the grand opening while the custom rigging hardware was fabricated. The video walls were then dismantled and re-installed for semi-permanent, seasonlong durability. Through collaboration with the venue owners, Rose Brand was able to provide a safe, finished, and workable solution to the challenges the venue posed. These elements will be installed from May-September each season to enhance the acts taking the stage each week.
Recent Posts
One might think that a fabric company has little to do with lighting. After all, while scenery and lighting design are inexorably linked, how important can fabric be to either? Yet the choices a designer makes in fabric, as with all the other elements, will directly affect the final look of the production.
As high grade recording equipment becomes more affordable and non-linear editing software becomes more robust, even grade school children can now post high quality video content to YouTube on a regular basis.
You don't have to know every detail of your Stage Curtain to get a reliable budget estimate. This article covers the most important factors
Featured Posts
Scenic designers use Netting and Gauze fabrics in combination with other scenery and lighting to create visual illusions and spatial depth. The transparency of netting and the translucency of gauze make these fabrics particularly well suited for these effects. The following describes the characteristics of various nettings and gauzes and how you might use them to best effect.
Design, Specifications & Build Custom Services

We produce more stage & event curtains and backdrops than any other provider. Get a quote.

Email or call us at 800-223-1624 with a brief description of your project.

Use our Fabric Finder to easily search for any theatrical or event fabric