Artwork Submission

Rose Brand provides the following guidelines for setting up artwork to be used with our digital printing process. Both experienced and new users may want to review the guidelines and then give us a call so that we can answer any questions. Please go to our printable version of this page if you'd like to have a handy offline reference of this information as well. Once you've created your artwork, you may use our easy upload tool to send us your digital file/s.

• Set up file in CMYK mode (not RGB) when possible, to prevent unintentional color shifts.
  • If the file is already in RGB please communicate this to us, but do not convert it to CMYK.
  • Include Pantone colors when they are used to create artwork.
• Provide a printed reference (paper print that you provide for color matching). This helps us get as close as possible to the color that you want.
  
• Plan for printed bleed. Bleed is additional printed area that extends outside the planned visible artwork. Printed bleed allows material for cutting and finishing without reducing the finished size.
  • Typically 3" bleed (minimum of 1") on all sides to allow for sewing.
  • 6" bleed is typical for pipe pockets or when wrapping prints onto frames.
  • Bleed can also be created by expanding the existing artwork slightly if that is acceptable.
  • Place guides in the file to indicate the visible area of your print.
• Send your file in its native format.
  • Please send flattened files. We will request layered files if needed.
  • Save images as TIFF for photos and as AI or EPS for vector images.
  • Convert all fonts to outlines to avoid font substitution problems.
  • Package InDesign files and send all links and fonts.
  • Provide special fonts when used if they cannot be outlined. We will need to install the font to print it correctly.
  • Do not embed raster images in Illustrator - send the file separately.
• For color critical, extremely large jobs and permanent installations we recommend doing color test prints on fabrics prior to creating artwork, when possible, for best results.
  
• Proof Approval
  • A PDF proof will be emailed for your review and to ensure Rose Brand has correct artwork.
  • Files are checked for correct size, resolution and bleed.
  • Inspect the proof for any errors- including layout, suggested seaming, missing elements, spelling, and incorrect information.
  • Colors shown in the proof are only approximated but should be close to your colors.
  • Please email your approval to your Digital Printing specialist.
• Printing
  • Once the proof is approved for content we will proceed with print production.
  • Production time can vary depending on current number of projects, overall size and complexity of the project, etc.
  • It is not possible to change the artwork once printing has started. Changes to artwork after printing begins will require a new print at an additional cost and increased production time.
• Acquiring artwork for printing
  • There are many sites where you can download or purchase high quality artwork at reasonable prices. Please adhere to copyright laws when acquiring artwork.
  • Website images are 72 DPI at the size you see on your screen. These images do not enlarge cleanly above 4 times their original size and do not work well for most large prints.
  • JPEG files are compressed to make the file size smaller, which can result in a low quality print. High compression leads to undesirable visual artifacts.
  • Scan photographs or original artwork using the information below as a guideline.
  • See resolution guidelines below for detailed information on resolution.
• Copyright
  • The customer is responsible for obtaining the rights to use any copyrighted material. Rose Brand is not responsible for claims of copyright infringement. By submitting files for reproduction you accept full legal and financial responsibility for any claims of infringement.
  • There are many sites selling stock images online. Before purchasing an image check the resolution of the image to determine if it will enlarge well enough for the project.
• Determining an appropriate resolution for your print
  • Your Target DPI (i.e., resolution)should be selected based on the viewing distance of the audience
    • 75 to 100 DPI at full size - viewing at close range (5' or closer)
      • Museum exhibit, corporate office murals
    • 50 DPI at full size - viewing at close range as a backdrop (10' to 15')
      • Trade show booth, poster, banner, wallpaper, set dressing, costumes, props.
    • 35 DPI at full size - viewing at a distance (20')
      • Theatrical backdrop, film/tv backings, scrims, large events
    • Resolutions higher than 100 DPI are possible but rarely used for large prints. Please contact Rose Brand to discuss your project needs if you would like higher resolution.
  • Choose a Scale Factor for your artwork that makes sense with how you work
    • Typical scale factors are 1:1 (full size), 12:1 (1' = 1") or 10:1 (10"=1")
      • Please communicate the scale of the artwork to Rose Brand
  • Combining Target DPI and Scale Factor to get correct Artwork DPI
    • Use the Target DPI, multiplied by the Scale Factor = Artwork DPI.
      • For Example: Target DPI is 75 and Scale Factor is 12:1
      • 75DPI X 12 = 900 DPI for the artwork file.
    • Here is a quick reference chart for common resolutions and scales
      
      

      Target DPI	DPI for Art 10:1 Scale	DPI for Art 12:1 Scale
      35	350	420
      50	500	600
      75	750	900
      100	1000	1200

• Send your reference prints, CD, DVD, USB, portable hard drive (indicate formatted for PC or MAC) to the following address:
  Rose Brand
  Attn: Digital Printing
  4 Emerson Lane
  Secaucus, NJ 07094
  
  
• Rose Brand also maintains a fast, secure, easy to use file upload site.
  • https://fta.rosebrand.com/envelope/DigitalPrinting
  • Log in using your email address and a password that you create
  • You will receive an email when we access the files for download.
  • Your files are securely encrypted and not viewable by anyone else.